100+ Internet Statistics & Facts: A Detail Guide (Nov 2024)

The internet is the backbone for modern-day civilization, which is growing at a rapid scale.

As such, if you are invested in the internet, then you must gain insights into the current trends that are happening on the market.

Having a quantitative idea with access to real statistics and figures will help you make a sound objective business decision.

Therefore, we have put together a comprehensive list of some of the most fascinating internet statistics and facts about the internet.

So without further ado, let’s get started.

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Table of Contents

1. Statistics on Internet Users by Country

Out of the 7.77 billion people in the world, around 4.54 billion have an active internet connection. This means around 58.4% of the world population has access to the internet.
Asia accounts for the majority of internet users in the world, with 50.3% of its total population having access to their internet.
Kuwait ranks first in terms of the highest penetration of Internet users, at 99.6%.
The US has 293 millon internet users.
In the US, almost all age demographics have internet access. However, the younger generation spends more time online.
64.45% of users access the internet via the Chrome web browser.
Majority of users, 38.9% access the internet from an Android device.
The average Internet connection speed is 11.03 Mbps

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2. Statistics on Mobile Internet Users

4.18 billion users access the internet from the mobile.
61% of all Google searches are from a mobile device.
Mobile devices account for 40.77 exabytes of internet traffic every month.
People consume 29.15 petabytes of data from watching videos on their mobile devices.
On average, a mobile internet connection speed is 17.6 Mbps.
South Koreans have the fastest mobile internet speeds at 52.4 Mbps.
In the US, the average user spends 3 hours 49 minutes on their smartphones every day.
Users spend 90% of mobile time on mobile apps.
There are millions of apps in the mobile app stores. Google Play Store has the largest app collection at 2,570,000.
In 2019, over 204 billion mobile apps were downloaded.
25% of most downloaded apps are used only once.
According to estimates, in 2020, the mobile app market will generate $581.9 billion worldwide.

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3. Statistics on Domain Names

There are 362.3 million registered domain names.
China has the highest number of registered domains.
In 2012, ICANN classified over 1232 new TLDs.
There are 145.4 million .com domains, making it the most popular top-level domain (TLD).
161.8 million domains use a country code TLD a.k.a ccTLD.
There are currently 26.3 million general TLDs a.k.a. gTLD domains.
Currently, the fastest growing general TLD a.k.a gTLD is .icu, with over 6,330,341 registered domains.
The .gdn domain extension is abused the most.
Symbolics.com is the first-ever registered domain on the internet. It was registered back in 1985.
Voice.com was the most expensive domain name. It was sold for $30 million.

Check out: Best domain registrars in India

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4. Statistics on Web Hosting

The first web server was the CERN HTTPd. It was created by Tim Berners-Lee.
Among the top 10 hosting companies in India, GoDaddy is the most popular web hosting company followed by Amazon, and then the Endurance Group – the parent company of HostGator, Bluehost, and many more.
42.8% of all web servers are in the United States.
There are 1.75 billion websites.
Only 59.9% of all websites are currently using HTTPS. The remaining still on HTTP/2.
English is the most popular language used on 59.3% of all websites. It is followed by Russian at 8.4% and Spanish at 4.2%.
On average the transfer size of a website is 1957.8 KB for desktop versions and 1791.9 KB for mobile versions.
A mobile page, on average, takes 9.3 seconds to load.
The bounce rate of mobile visitors increases to 123% if the website takes 10 seconds to load, compared to websites that take 1 second to load.
WordPress is the most popular content management system holding 63% market share and powering over 36.2% websites.

Further reading: Top web hosting features to look out for when purchasing hosting for your website.

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5. Statistics on Web Search

92.07% of all search engine activity is on Google Search.
In 2019, Google generated a revenue of $160.4 billion. $134.81 billion of which comes from Google ads.
Every second, there are over 40,000 search queries on Google.
50.33% of all Google searches result in zero clicks.
Google Search Index contains over 100,000,000 GB of data.
Since July 1, 2019, Google has started indexing websites via a mobile-first algorithm
46% of all Google searches links to something local.
33% of internet searches in the US are on Bing.
Every month, Yahoo’s search engine gets over 600 million users on mobile.
Baidu is the most popular search engine in China, with over 75% market share.
DuckDuckGo experienced nearly 50% rise in search traffic between August 2018 and August 2019.
Around 93% of all web traffic is from search engines.
By the end of 2020, 50% of all online searches will be voice-based .
On average, a person does 3 to 4 online searches in a day.
Having a video on your site’s landing page increases your chances of showing up on Google’s first page by 50%.

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6. Statistics on Internet Advertising Trends

66% of all companies that invest in online advertising uses a variety of channels. The most popular of which is social media ads, followed by display ads, paid search marketing, and so on.
Television still accounts for the greatest share of ad spend (29%) when considering all media.
In 2018, US businesses generated over $100 billion from advertisements. 65% of the revenue came from mobile advertisements.
The average click-through-rate of the first position on Google search is 19.3%.
Around 20.3% of consumers were not influenced by ads when making a purchase decision.
1/4th of the time, 37.9% of the consumers tend to buy something after seeing an ad.
6.85% of Google desktop search clicks and 11.38% of mobile search clicks go to paid ads.
50% of consumers have ad blockers installed on at least one of their devices.
The main reason (48%) as cited by consumers for installing ad blockers is because there are too many ads.
For every $1 a business spends on Google Search Ads, it makes $8 in profit.
In 2020, businesses are estimated to lose $78 billion if they don’t implement counter ad-blocking measures.

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7. Statistics on Blogging

77% of internet users read blogs.
43% of readers skim through blog posts.
On average, people spend around 37 seconds reading a blog post.
36% of readers prefer list-based headlines.
Blogs with an odd number of listicle headlines outperform the ones with an even number of headlines by 20%.
Companies that blog get 97% more links to their website.
Titles that have 6-13 words attract the highest and most consistent amount of traffic.
For 72% online marketers, content creation is the most effective SEO tactic.
If your headline has a hyphen or colon, your click-through-rate increases by 9%.
62.96% of readers have said blogs with multiple writers are more credible.
The average blog post is 2000 words.
Longer in-depth blog posts generate 9 times more success in lead generation compared to shorter ones.
66% of marketers use blogging in their social media content in 2017.
Articles with images or graphics get 94% more views.
Writing content is the most outsourced marketing activity.

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8. Statistics on eCommerce

US shoppers spent over $5 billion online during 2017’s Black Friday sales.
Over 2.05 billion people shop online.
47% of all global retail sales are made on the online market.
28% of all online sales took place from a mobile device in Q1 of 2019.
83% of US consumers used data from eCommerce websites to inform their retail shopping experience.
In 2018, global eCommerce transactions totalled around $2.68 trillion. Out of which, the top 100 online marketplaces accounted for 58% of the revenue and sold $1.66 trillion in goods.
Amazon sold $275.86 billion in goods. Other marketplace merchants sold around $160 billion.
On average, people tend to spend more (around $128.08 on average) when purchasing from desktopdevices. This is followed by mobile devices at $96.88, and tablets at $86.47.
50% of consumers are looking for vendors that can provide free shipping when deciding whether or not to make a purchase.
88% of shoppers recognized detailed product content being extremely important when making a purchase decision.
Average cart abandonment rate is around 68%. As such, eCommerce sites could lose around $3 billion in revenue per year.
eCommerce is growing on average around 23% every year. However, 46% of American small businesses still don’t have a website.

Check out: Best eCommerce hosting service providers

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9. Statistics on Social Media

Over 3.8 billion users have an active social media account.
People spend around 2 hours and 24 minutes on average on social media or messaging applications.
The most popular social media and messaging platform is Facebook with 2,449,000 users followed by YouTube with 2,000,000 users and the rest.
Every month, over 140 million businesses use Facebook or one of its associated properties – Instagram, Messenger, and WhatsApp.
Every day, over 1 billion stories are shared on Facebook.
Around 100 billion messages are sent through Facebook Messenger.
WhatsApp is the most popular messaging app with over 1,600,000 users.
Millennials are most active on social media with each user having around 8.1 accounts on average. This is followed by Gen Z with 7.9 accounts, Gen X with 6.3 accounts, and Baby Boomers with 4.6 accounts.
70% of the total time spent on YouTube is from a mobile device.
60% of Instagram users have found out about new products on the platform.
Around 200 million Instagram users visit at least 1 business profile every day.
43% of consumers use social media platforms to research a product.
27% of consumers use social media platforms to learn about a brand.
24% of consumers using social media platforms get recommended to a product by one of their connections.
20% of online shoppers were motivated to buy a product or service after it was recommended by a social influencer.
57% consumers got holiday gift inspiration from social media platforms.
Around 11% of mobile website traffic is redirected from social media platforms.

Further reading: social media trends to watch out for in 2021

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10. Statistics on Cyber Security

In 2016, 95% of all security breaches happened in three sectors – government, retail, and IT.
Every 39 seconds, there is a hacker attack. 43% of cyber attacks are targeted at small businesses.
In 2020, the average cost of a data breach will exceed over $150 million.
In 2018, hackers stole over half a billion of personal records.
In 2018, 75% of the healthcare industry was infected with malware.
There has been a five times increase in the size of large scale DDoS attacks.
By 2021, around $6 trillion is expected to be invested in cybersecurity.
In 2020, there are going to be 25 connected devices per 100 inhabitants in the US.
By 2021, there are going to be over 3.5 million unfilled cybersecurity jobs worldwide. Currently, there are over 300,000 million unfilled cybersecurity jobs.
95% of all cybersecurity breaches are a result of human errors.
77% of organizations are unprepared and have no response plan in the event of a cybersecurity breach.
It takes around 6 months for most companies to detect that there has been a data breach.
After a data breach, the company share prices fall by around 7.27%.
In 2018, the total cost of cybercrime committed worldwide comes down to $1 trillion.

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Wrapping Up

So these were some statistics and facts on the internet. We hope you found this informative and it helped you in gaining a better understanding of the world wide web and where it is headed in the coming years.

If you have fascinating statistics on the current trends of the internet that you want to share, then feel free to do so in the comments below.